UPCOMING EVENTS


Current & Upcoming Event List

  • Friday, June 15, 2018 at 07:15 AM
    Helms Design Center in Culver City , CA

    Where’s the Marlboro Man? Billboards as a Land Use in the 21st Century (MEMBERS - USE THIS FORM TO BUY TICKETS)

    ONLINE REGISTRATION IS NOW CLOSED.  YOU MAY SIGN UP AT THE EVENT.

    Who would have thought, 100 years after mass production of the automobile, billboards and their progeny would be hot in 2018?  They seem to be everywhere from movie screens to art installations (and wooing LeBron James to join the Lakers).  And yes, they also advertise goods, services and entertainment in a format that can’t be blocked or turned off; therein lies much of their current appeal.   Billboards are a staple of outdoor advertising, (aka “out-of-home media” in the ad world), which is undergoing a digital transformation in all of its forms and locations including ads on transit (shelters, bike share), mobile transit (buses, trains, cabs), street furniture (newsracks, kiosks) and building exteriors. The next generation of the billboard is already in the works.

    Why so popular?  Digital signs are more profitable than static signs and may allow for the creation of visuals and environments that promote user-generated content that is posted to social media, amplifying the reach of advertisers.  So, who decides the rules?  Where should digital signs be permitted?  How much, how big, how bright?  How do cities and neighborhoods benefit?  The panel will include a representative from West Hollywood which is currently drafting a Sunset Strip Off-Site Signage policy which will be informed by the Sunset Spectacular Pilot (a creative billboard project), a Consultant who has been integrally involved in the billboard battles, and a representative from the Coalition to Ban Billboard Blight which has been a leader in voicing concerns about the negative effects of digital signs.  Please join us for this illuminating discussion.

    Panelists
    Francois Nion, Executive Vice President JCDecaux North America and Co-Managing Director, Outfront/JCDecaux
    Patrick Frank, President of the Coalition to Ban Billboard Blight
    Aaron Green, President of The Afriat Consulting Group
    Bianca Siegl, Long Range and Mobility Planning Manager, City of West Hollywood

    Moderator
    Clifford Selbert, Co-Founding Partner, Selbert Perkins Design

    Helms Design Center @ the Helms Bakery campus
    8745 Washington Blvd.
    Culver City, CA  90232
    Google map and directions

    Parking
    Available in the adjacent, interior parking garage at 8711 Washington Blvd., Culver City (look for the red banners), or ample street parking, or via the Expo Light Rail line, one block to the east of Helms Bakery.

    7:15am-9:00am

    7:15am Registration
    7:30am Breakfast
    7:45am Panel Discussion

    $50 members
    $65 nonmembers
    $10 student members
    $15 student nonmembers

    Pre-registration closes on Wednesday, June 13, 2018.  After June 13, 2018 and at onsite registration the cost will be an additional $10.00.  No refunds or credits will be provided after this date.

     

     

  • Friday, June 15, 2018 at 07:15 AM
    Helms Design Center in Culver City, CA

    Where’s the Marlboro Man? Billboards as a Land Use in the 21st Century (NONMEMBERS - USE THIS FORM TO BUY TICKETS)

    ONLINE REGISTRATION IS NOW CLOSED.  YOU MAY SIGN UP AT THE EVENT.

    Who would have thought, 100 years after mass production of the automobile, billboards and their progeny would be hot in 2018?  They seem to be everywhere from movie screens to art installations (and wooing LeBron James to join the Lakers).  And yes, they also advertise goods, services and entertainment in a format that can’t be blocked or turned off; therein lies much of their current appeal.   Billboards are a staple of outdoor advertising, (aka “out-of-home media” in the ad world), which is undergoing a digital transformation in all of its forms and locations including ads on transit (shelters, bike share), mobile transit (buses, trains, cabs), street furniture (newsracks, kiosks) and building exteriors. The next generation of the billboard is already in the works.

    Why so popular?  Digital signs are more profitable than static signs and may allow for the creation of visuals and environments that promote user-generated content that is posted to social media, amplifying the reach of advertisers.  So, who decides the rules?  Where should digital signs be permitted?  How much, how big, how bright?  How do cities and neighborhoods benefit?  The panel will include a representative from West Hollywood which is currently drafting a Sunset Strip Off-Site Signage policy which will be informed by the Sunset Spectacular Pilot (a creative billboard project), a Consultant who has been integrally involved in the billboard battles, and a representative from the Coalition to Ban Billboard Blight which has been a leader in voicing concerns about the negative effects of digital signs.  Please join us for this illuminating discussion.

    Panelists
    Patrick Frank, President of the Coalition to Ban Billboard Blight
    Aaron Green, President of The Afriat Consulting Group
    Francois Nion, Executive Vice President JCDecaux North America and Co-Managing Director, Outfront/JCDecaux
    Bianca Siegl, Long Range and Mobility Planning Manager, City of West Hollywood

    Moderator
    Clifford Selbert, Co-Founding Partner, Selbert Perkins Design

    Helms Design Center @ the Helms Bakery campus
    8745 Washington Blvd.
    Culver City, CA  90232
    Google map and directions

    Parking
    Available in the adjacent, interior parking garage at 8711 Washington Blvd., Culver City (look for the red banners), or ample street parking, or via the Expo Light Rail line, one block to the east of Helms Bakery.

    7:15am-9am

    7:15am  Registration
    7:30am  Breakfast
    7:45am  Panel Discussion

    $50  members
    $65  nonmembers
    $10  student members
    $15  student nonmembers

    Pre-registration closes on Wednesday, June 13, 2018.  After June 13, 2018 and at onsite registration the cost will be an additional $10.  No refunds or credits will be provided after this date.

     

     

  • Thursday, July 12, 2018 at 07:00 PM

    Members Only Event: Dr. Manuel Pastor: How California Turned Blue

    Thursday, July 12, 2018
    7pm-8:30pm

    Director of the Program for Environmental and Regional Equity at the University of Southern California, Dr. Manuel Pastor is one of the leading scholars of and advocates for environmental justice and a member of the Strategic Growth Council, the advisory body that promotes sustainability and progressive urban planning statewide. While grounded in land use, Dr. Pastor's interests extend all the way to national politics -- and to California's place therein.

    Not too long ago, California regularly elected Republican governors, adopted laws to withhold social services from immigrants, privilege longstanding homeowners, incarcerate people for life for petty offenses, promote the exclusive use of English, and many others that targeted minorities, immigrants, and other marginalized populations. Now it is ground zero for the "resistance" against some of the populist, nativist movements that are gaining new traction in the United States. Dr. Pastor’s new book State of Resistance chronicles California’s historic shift from conservative bulwark to progressive leader.  

    How did this shift happen? What does it mean to be progressive in California? How can California’s politics influence those of the rest of the country? And what role does land use play? Join WUF for a members-only discussion with Dr. Pastor on national politics, local land use, and many topics in between.

    Louis Poulsen's @ the Helms Bakery campus
    8745 Washington Blvd.
    Culver City, CA 90232
    Google map and directions

    Parking
    ??

    7pm-8:30pm

    $25 members + 1

    Pre-registration closes on Wednesday, July 11, 2018. After July 11, 2018 and at onsite registration the cost will be an additional $10. No refunds or credits will be provided after this date.

     

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