Has the death of brick and mortar retail been greatly exaggerated? Amid the steady drumbeat of news headlines about chain store bankruptcies, closings and failing malls, it is easy to forget that over 85 percent of all retail sales still occur in physical stores.
With the peak holiday shopping season upon us, we have invited a distinguished panel of retail designers and developers to give us an insiders’ view on their strategies for adapting to an overbuilt retail landscape, changing consumer preferences, and the transformation of retail centers into de facto town squares.
From the recently opened Palisades Village to Howard Hughes to the Westside Pavilion, how is Los Angeles redefining the future of retail?
Trends for discussion will include: the creation of compelling experiences in stores and malls to drive customer engagement; the seemingly counter-intuitive shift of retail from online to offline (“clicks to bricks,” with notable local examples including Amazon Books and the first Jennifer Meyer Jewelry stand-alone store at Palisades Village); short-term leases for pop-up stores replacing long-term leases; and malls renovated into true mixed-use developments (Westside Pavilion) with office space, entertainment, lifestyle uses, and Food, Food, Food.
Panelists
Michael Gazzan
Vice President, Development
Caruso Affiliated (invited)
Tammy McKerrow
Senior Vice President
Jerde
Jon Rood
Senior Vice President
Pacific Retail Capital Partners
Moderator
To be announced.
Helms Design Center @ the Helms Bakery campus
8745 Washington Blvd.
Culver City, CA 90232
Google map and directions
Parking
Available in the adjacent, interior parking garage at 8711 Washington Blvd., Culver City (look for the red banners), or ample street parking, or via the Expo Light Rail line, one block to the east of Helms Bakery.
7:15am-9am
7:15am Registration
7:30am Breakfast
7:45am Panel Discussion
$50 members
$65 nonmembers
$10 student members
$15 student nonmembers
Pre-registration closes on Wednesday, December 12, 2018. After December 12, 2018 and at onsite registration the cost will be an additional $10. No refunds or credits will be provided after this date.
