Has the death of brick and mortar retail been greatly exaggerated?  As evidence of its demise, many experts are quick to point to an overbuilt retail landscape, changing consumer preferences, and shopping center operators slow to innovate and renovate.  Amid the steady drumbeat of news headlines about retail bankruptcies, store closings and failing malls, however, it is easy to forget that over 85 percent of all retail sales still occur in physical stores. 

With retail centers often serving as de facto town squares, particularly in Los Angeles, the future of retail is important to everyone who cares about cities.  What will this future retail space look like and who will occupy it? 

A panel of retail developers currently designing and building or renovating and repositioning key retail locations, including the recently opened Palisades Village and the Westside Pavilion, will give you an insider’s look at these projects and discuss the extent to which they embody the future of retail in Southern California.  
 
Trends for discussion include: the creation of compelling experiences in stores and malls to drive customer engagement; the seemingly counter-intuitive shift of retail from online to offline (“clicks to bricks,” with notable local examples including Amazon Books and the first Jennifer Meyer Jewelry stand-alone store at Palisades Village); short-term leases for pop-up stores replacing long-term leases; and malls renovated into true mixed-use developments (Westside Pavilion) with office space, entertainment, lifestyle uses, and Food, Food, Food.
  
Panelists
Michael Gazzan
Vice President, Development
Caruso Affiliated (invited)

Tammy McKerrow
Senior Vice President
Jerde

Jon Rood
Senior Vice President
Pacific Retail Capital Partners

Moderator
To be announced.

Helms Design Center @ the Helms Bakery campus
8745 Washington Blvd.
Culver City, CA  90232
Google map and directions

Parking
Available in the adjacent, interior parking garage at 8711 Washington Blvd., Culver City (look for the red banners), or ample street parking, or via the Expo Light Rail line, one block to the east of Helms Bakery.

7:15am-9am

7:15am  Registration
7:30am  Breakfast
7:45am  Panel Discussion

$50  members
$65  nonmembers
$10  student members
$15  student nonmembers

Pre-registration closes on Wednesday, December 12, 2018.  After December 12, 2018 and at onsite registration the cost will be an additional $10.  No refunds or credits will be provided after this date.