Let’s Get Physical: The Future of Retail (NON-MEMBERS-use this form to register)

Has the death of brick and mortar been greatly exaggerated?  Amid the steady drumbeat of news headlines about chain store bankruptcies and closing and failing malls, it is easy to forget that over 85 percent of retail sales still occur in physical stores.  

With the peak holiday shopping season upon us, we have invited a distinguished panel of retail designers and developers to give us an insiders’ view of their strategies for adapting to an overbuilt retail landscape, changing consumer preferences, and the transformation of retail centers into de facto town squares.  

From the recently opened Palisades Village, to the Promenade at Howard Hughes Center, and the repurposed Westside Pavilion to the reimagining of the Third Street Promenade, how is Los Angeles and the Westside redefining the future of retail?  

Trends for discussion will include:  the creation of compelling experiences in stores and malls to drive customer engagement, the seemingly counterintuitive shift of retail from online to offline (aka “clicks to bricks”); short-term replacing long-term leases including pop-up stores; and malls renovated into true mixed use developments with office space, entertainment, lifestyle uses, and Food, Food, Food.

Neil Baron
Vice President of Real Estate
Cinepolis  *invited

Tammy McKerrow
Senior Vice President

Jon Rood
Senior Vice President
Pacific Retail Capital Partners

Andrea Korb 
Economic Development Manager
Downtown Santa Monica

*Additional panelists TBA

Helms Design Center @ the Helms Bakery campus
8745 Washington Blvd.
Culver City, CA  90232
Google map and directions

Available in the adjacent, interior parking garage at 8711 Washington Blvd., Culver City (look for the red banners), or ample street parking, or via the Expo Light Rail line, one block to the east of Helms Bakery.


7:15am  Registration
7:30am  Breakfast
7:45am  Panel Discussion

$50  members
$65  nonmembers
$10  student members
$15  student nonmembers

Pre-registration closes on Wednesday, December 12, 2018.  After December 12, 2018 and at onsite registration the cost will be an additional $10.  No refunds or credits will be provided after this date.


December 14, 2018 at 7:15am - 9am
Helms Design Center
8745 Washington Blvd
Culver City , CA 90232
United States
Google map and directions
Christyne Buteyn · · 310-322-1520

Will you be attending?

$65.00 Non-Member Ticket
non-member ticket
$15.00 Student Non-member ticket
student non-member ticket